We are all familiar with the fact that social media can really help you a lot in growing a business, but only when you know how to utilize it properly. Many businessmen, even those who are successful, make some mistakes and don’t even realize their mistake. They all are unaware that even these small mistakes can cause low engagement, a decline of followers, or even lead to missing opportunities. 

Here in this article we’ll simply discuss these mistakes, and along with that we’ll also provide techniques to fix them. So let’s move forward.

1. Mistake: Inconsistent branding across platforms 

What happens: Your profile picture, bio, tone, or brand’s name looks different on each social media platform. 

Why it’s a problem: It creates confusion among people and also makes your brand look unprofessional. People don’t feel confident and feel a lack of trust as they see different identities. 

Our fix: What we do is we update your profile picture, caption, and visuals so that everything matches perfectly. This leads to the creation of a strong and trusted brand, which the audience recognizes quickly on every platform. 

2. Mistake: Posting without a plan 

What happens: Most people post whenever they want to , without having a proper plan or a clear message. 

Why it’s a problem: Posts that don’t convey any message or are uploaded randomly don’t help businesses to grow, and they’re just a waste of time and effort. 

Our fix: In this case, we help you by providing a content calendar with topics related to your goals, such as gaining followers or sales. Every piece of content you post will have a reason and will also fit into a bigger plan that will work. 

3. Mistake: Posting the same content everywhere 

What happens: You just simply copy and paste the same content on every platform. 

Why it’s a problem: Each social media platform is different from others. Content that works on one doesn’t mean it’ll work on another too. 

Our fix: We modify your content as per the requirement of the platform. Like, if your content is for LinkedIn, we’ll simply add a professional tone to that content; if your content is for Twitter, we’ll make the text shorter without doing any change in its meaning. We carry the same message into all content but in a way that fits in the specific platform. 

4. Mistake: Ignoring comments and messages 

What happens: Audiences ask questions or write comments, but businesses don’t respond. 

Why it’s a problem: It makes your brand look arrogant and loses the trust of the audience, which ultimately affects your sales. Also, you miss important feedback and reviews from your audience. 

Our fix: We keep monitoring your messages and comments and reply to them as soon as we can. Sometimes we took help from some tools to track messages or comments, and sometimes we assigned this whole work to someone who can handle your customer interactions perfectly. With this, your audience feels valuable and heard. 

5. Mistake: Using too many or irrelevant hashtags

What happens: You use too many hashtags on your post, and many of them are random or trending. 

Why it’s a problem: Having too many hashtags on a post makes your post look like spam and reduces your reach. 

Our fix: We find the best hashtags for your business- combination of popular, specific, and branded hashtags. We keep rotating them so your visibility remains and your post doesn’t get flagged by the algorithm or ignored by the audience. 

6. Mistake: Not checking analytics

What happens: You just post content and keep hoping for the best outcome but never pay attention to the numbers. 

Why it’s a problem: You don’t know about the preferences of your audience. 

Our fix: We take a proper study of your analytics, like looking at reach, clicks, and engagement. Then we cut all those things that don’t work and try our best to put more of those things that work well. Data helps us to make smart decisions based on evidence .

7.Mistake: No clear call to action (CTA)

What happens: Posts are just posted and not guiding people about what to do next. 

Why it’s a problem: Audiences just scroll away when they don’t get any direction about moving forward. 

Our fix: Here, we add a clear call to action (CTA) like “Visit our website” or “Tag someone.” These small prompts help a lot in increasing engagement and conversions. 

8. Mistake: Posting too much promotional content

What happens: All posts are just about sales. 

Why it’s a problem: Audiences get tired of just seeing sales, so they stop engaging. 

Our fix: We follow the 70/30 rule, which means 70% of content will be helpful, fun, or educational. And the other 30% will relate to sales of your product or services. With this audience, stay engaged and develop trust. 

9. Mistake: Not optimizing for mobile users 

What happens: Your content is complicated to read or to watch on mobile. 

Why it’s a problem: Many users use social media platforms from their phones, and because of poor formatting, they are turned off. 

Our fix: We design the content by keeping mobiles in mind—big font, vertical clips, and short captions. So that everything looks clean and easy to understand on the phone, which will increase watch time and also engagement. 

10. Mistake: Ignoring user-generated content (UGC)

What happens: You don’t share the reviews or feedback that you received from your customers. 

Why it’s a problem: This ignorance will make you miss the chance of building trust and showing the love that you received from your customers. 

Our fix: We collect reviews or feedback from customers with their permission and then repost it. This works as proof on social media about the honesty of your brand. Also, it saves the time that you spend on creating content while giving a voice to your followers. 

Conclusion:

Being perfect on social media doesn’t provide you success, but being thoughtful, consistent, and honest does. These are the very common mistakes that happen. Even businessmen who are well experienced also make some of these mistakes. 

That’s why we interfere and clean all the mess and make your clients shine online. 

From now on, whenever you feel that your social media performance is not in the expected way , then check this list of mistakes. Maybe you’re also making some of these mistakes. So instead of worrying, just feel free to fix these mistakes and contact us because we’re always going to be there to help you.