Being a social media marketer in 2025 is basically a one-person circus act. You’re juggling content creation, scheduling, analytics, community management, design, copywriting (and let’s not forget hopping on every new trend the minute it drops).

But good news: you don’t have to do it all alone. There are tons of free tools out there designed to save your time, streamline your workflow, and help you create scroll-stopping content without burning out.

Here are 15 free tools every social media marketer should absolutely have in their kit because your time is too precious to waste.

1. Canva

Design like a pro (even if you’re not one).

Canva makes things easy for you to create content with your social media posts. The best part? You don’t need to be a designer to use it. Canva comes loaded with beautiful, professional-looking templates, so if you’re making an Instagram story, a carousel post, or a LinkedIn banner, you’re covered. Just drag, drop, and post.

Key Features: 

• Drag-and-drop graphic design editor
• Thousands of customizable templates
• Brand kits for consistent visual identity
• Resize for multiple platforms
• Design team collaboration tools

2. CapCut

Video editing that doesn’t make you cry.

Capcut is a very good option for video editing especially if you are a beginner. Capcut makes it easy for you to add as many clips as you want, you can trim them, adjust the colors and contrast, insert any transitions, and quickly produce a polished,

Key Features: 

• Free video editing with effects & filters
• Auto-captions and subtitles
• Sound library with music & SFX
• Trending video templates
• Available on both mobile & desktop

3. Buffer

Schedule like a boss.

Buffer helps you to schedule and manage your social media posts on all the platforms such as LinkedIn, Facebook, Instagram, and Twitter. You can add your members to add content in your queue and can schedule it for your social media. Buffer will also help you to analyze your social media performance and you can engage directly with your audience. 

Key Features: 

• Schedule posts across multiple platforms
• Queue system for easy planning
• Basic analytics and engagement tracking
• Team collaboration tools
• Link shortening and tracking

4. Later (Free Plan)

A visual planner for your Instagram grid.

Later is your go-to tool if you’re managing visually-driven platforms like Instagram or Pinterest. It’s built to make your life easier with its super intuitive drag-and-drop interface which means you can literally just drop your posts into a calendar and boom, your content is scheduled.

While it shines brightest on Instagram and Pinterest, it also offers some support for Facebook and Twitter. So if your brand is big on visuals and you want a smoother, more organized way to plan ahead, Later’s got your back.

Key Features: 

• Drag-and-drop visual planner for Instagram
• Schedule posts across IG, Facebook, Pinterest, Twitter
• Hashtag suggestions
• Basic performance analytics
• Linkin.bio tool for IG

5. Trello

Stay organized without breaking your brain.

Trello is mainly known for project management, but honestly, it can do way more than just that. It’s super flexible so you can use it to manage editorial calendars (yep, we’ve done that), plan out fresh ideas, stay on top of team meetings, and keep your tasks organized in one place.

• Board and card-based task management
• Customizable workflows
• Due dates, checklists, and attachments
• Team collaboration
• Works well for campaign planning

6. Google Trends

Post what people actually care about.

Google Trends is like your secret weapon for staying ahead of the curve. It helps you understand what people are actually searching for online  in real time. Just plug in a keyword or topic, and it’ll show you related queries, trending searches, and even where in the world interest is peaking.

It’s perfect for spotting rising trends, tailoring your content to what people care about, and finding those golden keywords that can boost your reach. 

Key Features: 

• Real-time search trend data
• Compare keywords
• Region and time-based filtering
• Discover rising queries
• Visual graphs of interest over time

7. AnswerThePublic

Content ideas for days.

If you’re just starting with keyword research or need some fresh, keyword-rich content ideas, AnswerThePublic is a great tool to try. Just keep in mind that it won’t give you deep analytics like CPC, search volume, or competition data.

Key Features: 

• Visual keyword/question mapping
• Content idea generation
• Categories: questions, prepositions, comparisons, etc.
• Search volume insights
• Export options for planning

8. Grammarly

Because typos are not a vibe.

Anyone can make mistakes, it’s not such a big deal. Before hitting send on an email or publishing a blog post, it’s a good idea to run your content through Grammarly. It catches grammar, punctuation, and spelling errors you might overlook. You can either type directly into it or just paste your content when you’re done writing.

Key Features: 

• Real-time grammar and spell check
• Tone detector and clarity suggestions
• Plagiarism checker (premium)
• Browser extension + app
• Works across Google Docs, emails, social posts

9. Meta Business Suite

All your Facebook & Instagram tools in one place.

If you want to maintain a consistency for your brand then Meta Business Suite is best for you. It makes it easier for your brands to make engaging social media presence and to maintain consistency in all the platforms. It’s a powerful tool which helps to simplify the content management, audience engagement and ad creation across both platforms. 

Key Features: 

• Schedule posts & stories on Facebook + IG
• Manage DMs and comments
• Insights dashboard for engagement & reach
• Post boosting options
• Native tool with no third-party app needed

10. TweetDeck (X Pro)

For the Twitter/X addicts.

TweetDeck provides the best opportunity. The application allows you to expand your online presence. If you are admin over many accounts then you can see the following of them. You could also then follow a lot of the main accounts that already follow separate accounts.

Key Features: 

• Multi-column Twitter/X dashboard
• Monitor trends, hashtags, mentions
• Schedule tweets
• Manage multiple accounts
• Real-time engagement tracking

11. Linktree

One bio link, endless possibilities.

Linktree is one of the favourite tools for many freelancers and small businesses. But why so?  because it makes it easier for your followers to follow up the link to the all-in-one center.

Key Features: 

• One link to host multiple destinations
• Customizable themes and button layouts
• Track clicks and analytics
• Add icons, video embeds, and store links
• IG-friendly interface

12. Pexels & Unsplash

Free stock photos and videos? Yes, please.

Key Features: 

• Free high-quality stock photos and videos
• Commercial-use friendly
• Curated collections for themes
• Search by category or mood
• No attribution required (but appreciated!)

13. Hashtagify

Stop guessing your hashtags.

Key Features: 

• Discover trending and related hashtags
• Popularity scores for hashtags
• Competitor hashtag tracking
• Real-time hashtag suggestions
• Works for Twitter and Instagram

14. Notion

Your all-in-one workspace.

Key Features: 

• Customizable workspace: docs, boards, calendars
• Great for content calendars & campaign planning
• Team collaboration in real-time
• Templates for marketing, design, and content
• Sync across devices

15. Bitly

Shorten, track, and beautify your links.

Key Features: 

• Shorten long URLs quickly
• Track clicks and engagement
• Custom branded URLs
• Campaign management tools
• Link performance dashboards