Managing social media in 2025 can feel like a full-time job. There’s content to create, engagement to maintain, and algorithms to outsmart. It’s a lot. That’s where scheduling tools come in.

But with so many tools out there, some free, some paid, how do you know which one to choose? Should you opt for a free tool that gets the basics done, or invest in a premium tool with all the fancy features? Don’t worry, we have got you covered. In this article, we’re going to know some top social media scheduling tools of 2025, so you can stop stressing and start planning like a pro!

1. Buffer (Paid with Free Trial)

Buffer is a tool that is designed to manage several accounts in social networks. You can schedule your post across all the platforms.

Pros:

• Simple, intuitive interface
• Multi-platform scheduling
• Powerful analytics
• Ability to schedule posts for multiple time zones
• Affordable pricing

Cons:

• Limited features on the free plan
• Analytics could be more detailed
• No bulk scheduling on the free plan
• Does not support Instagram Stories scheduling
• Can become costly as your needs grow

2. Hootsuite (Paid with Free Plan)

Hootsuite helps you to schedule every part of  your social media management such as posting, writing, messaging, and social listening.

Pros:

• Supports multiple social networks
• Comprehensive analytics tools
• Allows scheduling and monitoring in one place
• Team collaboration features
• Strong security and permissions control

Cons:

• Can be pricey for premium plans
• Learning curve for beginners
• Free plan has limited functionality
• Limited post-scheduling capabilities in the free version
• The mobile app can be buggy at times

3. Later (Free & Paid)

Later is used to create, edit and schedule posts on every social platform. It has both the features of the free and paid version. It is an excellent tool for visual content planning. 

Pros:

• Excellent visual content planning
• Best for Instagram, Facebook, and Pinterest
• Free plan allows basic features
• Drag-and-drop scheduling for easy content arrangement
• Affordable pricing plans

Cons:

• Limited analytics on the free plan
• No direct posting to Twitter or LinkedIn
• Some features are locked behind higher-tier pricing
• Doesn’t support all social media platforms
• Limited customizability in the free plan

4. Sprout Social (Paid)

Sprout Social is a tool that can help your brand to communicate with your customers across social handles, collaborate across teams, and measure the effectiveness of their efforts.

Pros:

• Robust social media analytics
• Multi-platform scheduling
• Excellent customer supp

Cons:

• Expensive compared to competitors
• No free plan
• Can be overwhelming for beginners
• Limited automation on the lower pricing tiers
• Lacks a bulk scheduling feature

5. Zoho Social (Paid with Free Trial)

Zoho Social is also one of the social media management tools that comes with free trial. It can help your business or agency to expand and can help to grow your social media presence. 

Pros:

• Powerful scheduling for multiple social networks
• User-friendly interface
• In-depth analytics
• Works well for team collaboration
• Affordable pricing for small businesses

Cons:

• No free plan for long-term use
• Limited integrations with some platforms
• Lacks advanced features for larger teams
• Basic reports compared to competitors
• Limited features on the lower-tier plans

6. CoSchedule (Paid)

It’s one of the best editorial calendar software tools for solopreneurs, bloggers, and startups who are looking for something to organize their blog and social media in one place. It makes things easier like publishing regularly, scheduling your social media posts, and driving traffic to your site.  

Pros:

• Great content calendar view
• Excellent for blog scheduling and social media integration
• Team collaboration features
• Multi-platform posting
• Powerful analytics tools

Cons:

• Expensive pricing
• Can be overwhelming with advanced features
• Limited number of profiles on lower plans
• Doesn’t support TikTok
• Lacks some automation features

7. Agorapulse (Paid with Free Trial)

With Agorapulse you can save your time, stay organized, and can easily manage all your social media platforms. It helps to measure and drive real business impact from your social campaign. And the best part? It offers a Free Plan trial without asking for your credit card.

Pros:

• Social media inbox for better communication management
• Easy scheduling across all major platforms
• Detailed social media analytics
• Great reporting tools
• Excellent customer support

Cons:

• Expensive for small businesses
• No free plan beyond the trial
• Lacks direct Instagram Stories scheduling
• Limited integrations with third-party tools
• Can get crowded with too many features

8. SocialBee (Paid with Free Trial)

SocialBee is one of the best tools that helps you to save time and manage your messages without any  stress. So you sit back and relax! It also allows you to create, schedule and publish your content in all your social media handles. 

Pros:

• Excellent content categorization
• Automated content posting
• In-depth analytics and reporting
• Social media engagement tools
• Great customer support

Cons:

• Expensive for small businesses
• No direct posting to Instagram Stories
• Limited integrations with third-party apps
• No mobile app for easy content management
• Lacks some advanced analytics features

9. Planoly (Free & Paid)

Planoly is a great tool if you are searching for an auto-publish tool for your Instagram and TikTok handle. It has both free and paid versions. If you are using the free version, then you can only auto-post grid image posts, but if you opt for paid you can auto-post images as well as video grid posts.

Pros:

• Great for Instagram scheduling and visual content planning
• Drag-and-drop content calendar
• Free plan available with decent functionality
• Instagram Story scheduling
• Helps track performance with analytics

Cons:

• Limited platform support (Instagram and Pinterest mainly)
• Analytics are basic on the free plan
• Some features locked behind the paid version
• Lacks bulk scheduling
• Limited integrations with third-party tools

10. ContentCal (Paid with Free Trial)

ContentCal is one of the best multipurpose tools for content marketing. It allows you to plan, create, publish, collaborate, and analyse your content and all can be done sitting at one place. It has in-built approval flows that also help to smooth the process and avoid bottlenecks.

Pros:

• Easy-to-use content calendar
• Multi-platform support
• Good for team collaboration
• Flexible scheduling options
• Excellent customer support

Cons:

• Can be pricey for smaller teams
• Limited number of profiles in the free version
• No direct Instagram Stories support
• Lacks robust analytics
• Some features require a premium plan

11. Trello (Free & Paid)

Trello is the best tool for different projects that contain similar types of work or tasks that progress the same way. 

Pros:

• User-friendly, visual project management
• Ideal for organizing content ideas and schedules
• Excellent for collaboration and task management
• Flexible to different workflows
• Free plan is useful for basic scheduling

Cons:

• Doesn’t include social media posting capabilities (needs integration)
• Lacks automated posting
• No detailed social media analytics
• Can get crowded with too many boards
• No direct support for all social platforms

12. Loomly (Paid with Free Trial)

Loomly is a go-to tool if you are a beginner. It is an easy-to-use social media management tool. It can help you to reach new audiences and build your brand online.

Pros:

• Simple and intuitive user interface
• Multi-platform scheduling and posting
• Collaborative features for teams
• Good for content approval workflows
• Post suggestions based on trending topics

Cons:

• Lacks advanced analytics features
• Limited integrations with third-party tools
• No free version beyond the trial
• Could be expensive for small teams
• Doesn’t support all social media platforms

So, there you have it, the best social media scheduling tools in 2025. If you’re a solo creator or part of a growing team, these tools can help streamline your process, save time, and let you focus on what matters: creating awesome content. Whether you opt for a free tool or go all-in with a paid one, find what fits your workflow, experiment, and watch your social game level up!