If you’re running a business in 2025 and not on social media, what are you even doing? With algorithms changing faster than fashion trends and attention spans getting shorter by the scroll, choosing the right platform can feel like a full-time job. But don’t stress because we have done the heavy lifting for you. Here’s your ultimate guide to the best social media platforms for business in 2025, ranked and served with a side of sass.

1. Facebook (Ranked-1)

Still the king of the social jungle. Facebook’s not just surviving but it’s thriving, especially for ads, groups, and e-commerce. For selling candles to consulting services, Facebook’s got your back with advanced targeting and built-in shop features.

Business Advantages:

• Best Advertising Tools: Facebook has advanced targeting options which allow your businesses to reach your  targeted audiences based on their interests, behaviors, and demographics.

• E-commerce Integration: It has many features such as Facebook Shops which allows your businesses to sell products directly on the platform.

• Community Building: Facebook Groups offer you space for businesses to foster communities around their brand.

What works in 2025:

• Facebook Groups are GOLD for community and niche engagement.
• The Marketplace is thriving (especially for local businesses and creators).
• Facebook Ads still offer serious ROI when done right.

Monthly Active Users (MAUs) as of April 2025: 3.07 billion MAUs

Founded: 2004

2. YouTube (Ranked-2)

YouTube isn’t just for vloggers anymore. Long-form content, tutorials, product reviews as you name it, YouTube delivers. Plus, it ranks so well on Google. So it’s a double win.

Business Advantages:

• Long-Form Content: Youtube is best if you want to make tutorials, product demonstrations, or storytelling.

• Monetization Opportunities: Your business can earn through a variety of options such as ads, memberships, and merchandise shelves.

• SEO Benefits: YouTube videos also rank well on Google which helps to enhance your business visibility.

What works in 2025:

• YouTube Shorts are blowing up. Think TikTok energy, but on a platform that pays better.
• Tutorials, product reviews, vlogs, and how-tos = consistent growth.
• Long-form podcast-style videos are becoming more popular (hello, repurposing).
• Pairing YouTube with blog content can boost SEO massively.

Monthly Active Users (MAUs) as of April 2025: 2.5 billion MAUs

Founded: 2005

3. Instagram (Ranked-3)

Aesthetic + engagement = unstoppable. Between Reels, Stories, and Shop features, Instagram in 2025 is where brands show up and show out.

Business Advantages:

• Visual Storytelling: If you love to showcase your products, behind-the-scenes content, or brand aesthetics then instagram is just made for you.

• Shopping Features: Instagram has a Shopping feature which allows users to purchase products directly from your posts which is a plus point of using it.

• Engagement Tools: It has stories, and reels which offers diverse content formats to engage audiences.

What works in 2025:

• Reels are gold. Short, catchy, and insanely good for reach.
• Instagram Shopping is smoother than ever. 
• Stories + Highlights = your mini website. Use ‘em to show who you are, what you offer, and why people should care.

Monthly Active Users (MAUs) as of April 2025: 2.11 billion MAUs

Founded: 2010

4. TikTok (Ranked- 4)

Unfiltered, unpredictable, and unbeatable for organic reach. TikTok is still where culture happens and trends are born. If your biz has personality (and a little patience), TikTok = gold.

Business Advantages:

• Viral Potential: It has a viral potential for content which can help to quickly gain massive reach.

• Authentic Engagement: Tiktok encourages genuine interactions and user-generated content.

• Advertising Options: TikTok Ads and influencer partnerships offer promotional avenues which makes it a great platform for your business.

What works in 2025:

• TikTok SEO is real. Use keywords in captions, speech, and text overlays to get discovered.
• Behind-the-scenes content still wins hearts.
• Influencer collabs work better when they feel like vibes, not ads.

Monthly Active Users (MAUs) as of April 2025: 1.6 billion MAUs

Founded: 2016 (launched globally in 2018 after merging with Musical.ly)

5. LinkedIn (Ranked- 6)

Networking? Thought leadership? B2B leads? LinkedIn is where the suits hang out but it’s not boring, I promise. It’s smart, intentional, and honestly underrated.

Business Advantages:

• Professional Audience: It connects your business with industry leaders, professionals, and decision-makers, so if you have a start-up, isn’t it a great opportunity?

• Content Sharing: As it has a wider audience you can publish articles, post updates about your business, and thought leadership pieces.

• Recruitment: Businesses require employees. This platform is best for finding the person best suited for your job. It is best for talent acquisition and employer branding.

What works in 2025:

• Newsletters + Articles help position you as the expert in your space.
• Video content (especially short-form tips) is doing numbers.
• LinkedIn Audio Events are a thing — hop on to grow your presence without the pressure of being on camera.

Monthly Active Users (MAUs) as of April 2025: 310 million MAUs

Founded: 2002

6. WhatsApp (Ranked-6)

Private convos, real-time updates, and crazy open rates. WhatsApp Business is clutch for direct communication, especially in markets where it’s basically the texting app of choice.

Business Advantages:

• Personalized Communication: Everything can’t be done on email right? So if you are searching for an option which is best for messaging regarding your business information, then what’s better than Whatsapp? You can engage with your customers through one-on-one chats.

• Business API: If you are using Whatsapp Business then it also has automated messages which can provide customer support, and send notifications.

• Global Reach: It is particularly popular in regions like India, Brazil, and parts of Europe.

What works in 2025:

• Sharing updates, behind-the-scenes, and quick tips
• Giving exclusive offers or sneak peeks to your audience
• Using emojis, voice notes, and polls to keep it fun and human

Monthly Active Users (MAUs) as of April 2025: 2 billion MAUs ​

Founded: 2009

Not every platform needs your energy. The smartest brands in 2025 aren’t trying to be everywhere they’re being intentional. Show up where your audience is, stay consistent, and create content that makes people want to connect with your brand.