Are you a business owner, marketer or an entrepreneur? If yes , then this article is going to be very helpful for you and your business.

Have you ever got confused between SEO and social media marketing? Like on which of them you have to invest more? If the answer is yes, then this article might be helpful for your business.

If you are on a tight budget ,with high expectations then you have to take each and every decision related to your business very carefully. Whether social media marketing or SEO both have a big importance of them but in different manner.

Now keep your mind focused because right now you are going to know about the difference between social media marketing and SEO . Because, in this article we are going to know about everything related to SEO and social media marketing, and how to use them perfectly for your business. So, let’s dive in!

Let’s start by simplifying them

Social media marketing (SMM) :

Social media marketing is concerned with the promotion of your business through different social media platforms like Facebook, Instagram, LinkedIn. It consists of the creation of content, ads, collaboration and more. In short it is a platform where you can grab attention and develop relations with the users online.

Special engine optimisation (SEO):

SEO is concerned with being available for users when they are searching for what you are providing. It’s about upgrading your content or website so that they can get higher ranks in Google and other searching platforms.

What’s more Budget-Friendly?

SEO:

SEO doesn’t need sustained ad spend, which is a very big benefit of it. But as you know to get something in return firstly you have to invest something, so SEO needs your investment in their content, as a strategist and many more. Another important benefit of SEO is that once your page starts getting ranks, it’ll keep attracting traffic for free.

Social Media Marketing:

It can either be pocket friendly or pricey. No one can be completely sure about getting organic reach, so many brands spend money on ads. But the benefit here is that your paid advertising can go in the right way and can help you in achieving your target too- but for this you have to keep paying.

Need fast results? Here’s the truth

Social media marketing:- Social media marketing is faster than SEO. Here you can start a campaign today, Tomorrow or whenever you want. Here you can also see website visits or likes. And all that is because of paid advertising and trending content, both of them provide fast reach.

SEO:– SEO is slow in comparison with social media marketing. It’s because maybe you are upgrading your content for a long time before watching current movements. But the moment when you’ll hit the rank you’ll get the reach effortlessly.

So if you want fast results you should definitely go with social media marketing.

Who connects better with your audience?

Social media marketing:

It is like having a cup of tea with your audience. On social media you can interact, answer the questions and can present your brand. Here you can also reply to comments of your audience, host live – it’s about being social after all

SEO :

SEO is about sharing information or moments as soon as the audience asks about it – like ” best restaurant near me” or ” how to start business online”. It’s very powerful because here you interact with the people who are already looking for what you are offering.

So I’ll say that:
Social media marketing helps in building connections.

SEO helps in collecting people who are ready to act.

Which Converts Better?

Here conversion refers to the moment when your audience becomes your customer.

SEO:

SEO creates traffic on your website or page, it converts better as the audience is already searching about something specific. And trust me there are numerous sites with heavy traffic from SEO grabbing leads, and this happens only because they get the right traffic.

Social media:

Social media can also create traffic but many users of them are not interested means they’re not actually looking to buy something. And here you have to make an attractive content that’ll force the audience to stop scrolling.

What Gives You More Long Term Value?

No comparison here- SEO wins

You know there are many companies whom I’ve looked at their analytics and old posts they are still getting hundreds of reach in a month. It’s all because SEO creates traffic however this traffic decreases along with time. But still it pays all your effort.

Whereas, Social media is very best for real time engagements,but it has a short range of life. A post might stay for a day or maybe more. After posting it started disappearing from the feed until you started promoting it again.

So here we can say that, SEO is going to give you long term ROI.

Which One’s Easier To Track?

Here social media wins.

Social Media Marketing

Social media is easier to track. It has various platforms like meta ads and many more. Here you get an immediate review like- impression, cost per result,views, conversion.

SEO :

SEO is quite technical then social media marketing. Here you have to use Google analytics, search console, or maybe some software that’ll help you in tracking keywords. It’s powerful but quite complex too.

So now, which one gives a better ROI?

To be very honest, it depends upon your objectives.

1. If you are willing to establish a brand that attracts lead then you should invest in SEO.
2. If you require fast reach then you should go for social media marketing campaigns.
3. And , if you are able to do both then use them together but make sure that you are taking help of them very smartly and effectively.

Conclusion

At last , it doesn’t matter what you are choosing, the thing that matters is that you are using the right tool for the right job.

Whichever path you want to choose just keep it in mind that- marketing is a long journey. So move here smartly, stay constant and then your ROI will follow you .