10 Content Pillars Every Brand Needs to Grow Online
It feels so overwhelming to create content all the time—what to post, when to and how to make it interesting. But here’s a secret tool that can help you in making your content effective and easier. And do you know what that tool is? That is “content pillars.”
We can also say that content pillars are the main ingredient of your dish! These pillars help you in staying consistent, attracting your audience, and especially in building real connections. It doesn’t matter if you’re someone who runs a small business, creates content, or runs an online business. By having strong content pillars, you can save your time and help you in messaging better.
Okay, so stay attentive! Because now we’re going to know about these content pillars.
1. Your brand story
The audience always wants to know more about the one from whom they’re buying. So to let them know more about you, you can share your business journey with them, how you began, what the reason behind your work is, and what the values of your business are.
What to post:
- A story about “ Why I started”
- Some funny moments of your team
- Behind-the-scenes clips
Why it works: It works because it makes people feel connected to you and your business personally.
2. Teach something useful.
Provide useful tips, thoughts, and insights related to your business field to your audience. It represents that you know your work very well, and also it gives a reason to the audience because of which they keep coming back.
What to post:
- Step-by-step guide
- Do you know? Advice
- Instant description of your work
Why it works: It works because it shows you as a go-to source for important and actual information, not just info about selling.
3. Show off what to sell
You are not supposed to be very “salesy,” but it’s important to make your audience understand what you offer. For this, you can share about your products or services in an informative and engaging way.
What to post:
- Product demos
- Customer reviews
- Features and advantages
Why it works: It works because it makes people remember what your business offers and how it can help your audience.
4. Share customer love
Let your happy and satisfied customers speak for you. It’s in the form of reviews, photos, or testimonials. Helps in developing trust and shows the new audience that your business delivers.
What to post:
- Screenshot of customer review
- Before and after outcomes
- Visual testimonials
Why it works: It works because the audience trusts the original experience of other people rather than ads.
5. Lifestyle & Inspiration
As a business, you should show your audience how your product or services fit in their lifestyles. You can motivate them with the content that sets in their goals, dreams, or regular activities.
What to post:
- Aesthetic images
- Quotes that relate to your business
- Daily tips that can help them in making their life better
Why it works: It works because it creates an emotional relationship beyond just business.
6. Talk about trends & news
Stay in the loop and keep sharing your thoughts on the activities that are happening in your business field. It shows your audience that you’re aware and up-to-date.
What to post:
- Taking on trending subjects
- News updates that your audience should be aware of
- Reaction to new changes
Why it works: It works because it positions your business as a genius and trusted voice.
7. Quick Tips & Hacks
Audiences love instant and easy wins. So you should share simple tips and advice that make their lives easier or help them in getting better outcomes.
What to post:
- Instant pieces of advice related to your business
- Do’s and don’ts
- What to avoid
Why it works : It works because this kind of content is shareable and easy for your audience to digest.
8. Engage with your community
Let the audience be involved! To involve your audience, you can ask them questions, communicate with them, and make your audience feel like a member of your family.
What to post:
- Polls or funny questions
- Shoutouts and giveaways
- Q&A sessions or live chats
Why it works : It works because it boosts communication and develops a community that is honest and loyal towards your business.
9. Behind-the-scenes content
It’s very interesting and kind of important to share your behind-the-curtain moments with your audience. Also, it makes your business look more real and relatable to the audience.
What to post:
- Order packaging or design.
- Group photo of your team
- Wins and losses
Why it works: It works because the audience loves the real, genuine, and authentic content as it develops the feeling of trust.
10. Share your values
What does your business care about? Supporting beginners, being environmentally friendly, or spreading kindness? Sharing your business values with your customers and audience helps them to connect and relate more with your purpose.
What to post:
- Reason you support
- Your practices
- Message or content about kindness, equality, and unity.
Why it works : It works because lots of people want to connect with those businesses whose purpose is much more than just making money.
Conclusion
At the end of the day, you’re not required to post every day and everywhere. You can simply start with these 10 content pillars and keep rotating them. In that way, your content never gets old and always stays fresh, well maintained, and honest towards your business.
Here’s how to make the most of it:
- Choose 6-7 pillars that completely suit and fit in your business.
- Generate a simple and easy-to-understand content calendar to rotate through them.
- Use your one idea in many ways, like blog, reel, email, and post.
- Stay modified and keep updating your pillars as your business grows.
- Showing up online will become easier for you; you’ll build a strong content plan by using these pillars appropriately.
And don’t forget that content isn’t just about being perfect; in fact, it’s about being present. So you should stay consistent and keep learning about the things your audience loves, and let the personality of your business shine.
