Whenever we hear the word “LinkedIn,” the first thought that comes to our mind is job, resume, and professional business in a suit. Firstly, LinkedIn was actually about business-to-business connections. But not anymore; 

Now things have changed. Nowadays LinkedIn is not restricted as a place where people can find jobs or for the corporate world. If you’re not a business-to-business brand. Whether you’re a guide, content creator, or small business, you directly sell products to customers. LinkedIn can still act as a goldmine for you. Now let’s walk together and know more about how LinkedIn has changed and how you can grow your small business or personal brand without being too corporate—with the help of LinkedIn. 

How LinkedIn has changed?

Earlier, LinkedIn was stiff. Most of the time users used to receive notifications about jobs, news related to companies, or shared the event-based article. But now, in 2025, LinkedIn is a completely new world. 

In this year, LinkedIn has more than 1 billion users, who use LinkedIn in fun, creative, and personal ways. Here you’ll see users sharing their business journey, behind-the-scenes videos, and also lessons they’ve learned from real life. 

It’s no more just suits and spreadsheets it’s community, storytelling, and interaction. And that’s the reason why it’s not long B2B. For those who want the real and authentic side of their business, LinkedIn is actually a great platform for them to build their brand. 

Why LinkedIn works even if you’re not B2B?

You might’ve thought that if you won’t sell products to other businesses, will this be worth it for you? Yes! It will work for you, and here’s the reason:

1. People on LinkedIn are ready to grow.

LinkedIn users mainly focused on learning and finding solutions. Simply, they’re focused on those products or services that help them in increasing their knowledge and improving themselves. 

2. There’s less noise.

In contrast to other platforms like Instagram or TikTok, LinkedIn doesn’t have a rush of influencers or ads. If you’ll show yourself consistently here, then you’ll get the reach more easily. 

3. Your story matters more than ever.

You know the audience loves to hear about your stories, like how you started, where you started, and how you’re helping them solve their problems. We can say that LinkedIn is the perfect platform for you if you’re sharing real behind-the-scenes videos that the audience connects with. 

How Brands and Creators Use Linkedin?

Real people using LinkedIn for more than B2B. Below are some ways brands and creators are growing on LinkedIn every day:

1. Coaches and health experts sharing their secret tips, client success, or personal stories.
2. Owners of a product-based business telling their story about how they started, why they started, and what is the first choice of their customers.
3. Freelancers and content creators present their works so that they can get trust and potential customers. 
4. Sole proprietors and consultants increase their audience by providing them honest values and also teaching them about new things. 

If they can do it, then why not you?

How Can You Start Marketing On Linkedin?

Just understand things simply. Below are the steps from which you can grow your business or brand by taking help from LinkedIn:

1. Make your profile about you (not your resume):

Think that yours is just a small version of your website. Tell your story to your audience in a friendly way. Like, who are you? What do you do? Whom do you help?

Tips:

You should write something meaningful in your headline. Rather than writing “founder,” you can write “ helping women feel confident with clear skincare.” 

2. Turn on creator mode.

Creator mode allows access to more tools like newsletters, LinkedIn Live, and better presence of your posts. And honestly, it’s completely free and requires a few clicks. 

3. Start posting 2-4 times a week. 

It’s not necessary to have designer graphics and post regularly. You just have to be you. Share:

1. Lessons you’ve learned 
2. Advice to help your audience 
3. Behind-the-scenes videos of your process
4. Reviews from your happy clients 
5. Occasional promo

Audiences relate with authenticity, not with perfection. 

4. Comment and engage.

Okay, so the simple rule is , if someone is commenting on your post and on your content, you should positively reply back to them. Because of this, you’ll be able to build a strong relationship with your audience and explain the algorithm to present your content to more audiences. 

5. Use the tools LinkedIn gives you. 

You should try PDF-style slides, clips, polls, or even starting your own mini newsletter. These tools help you in standing out and offering value in some creative ways. 

What Are The Things To Avoid?

Hence, you have to start showing up more on LinkedIn. Here are a few things you must avoid:

1. Don’t post to sell; instead, post to connect. 
2. If you’re connecting with someone, then make it personal. 
3. It’s not necessary that everything works on every platform. So keep your content conversational and story-based. 

What’s next for LinkedIn?

LinkedIn is converting itself into a more creator-friendly platform nowadays. It’s welcoming B2C businesses, sole proprietors, and side hustlers wholeheartedly. The faster you begin, the better outcomes you’ll receive. And don’t forget that LinkedIn is not at all about perfection or being professional 24×7. It’s actually about being honest, providing values, and, importantly, connecting with the audience.

Final thoughts 

For a long time, lots of us used to ignore LinkedIn just because it was too corporate or formal earlier. But not now! In 2025, LinkedIn is one of the best platforms where you can grow your business or brand, and also your community, especially when you’re in the B2C space. 

LinkedIn is always all set for you. Whether you’re a coach, content creator, small business owner, service provider, or freelancer. You just have to start sharing your journey in the form of stories.  So go ahead—reboot your profile, write your first post, and start showing up in front of your audience. People are actually craving to hear from you. At last, all the best for your super exciting LinkedIn journey.