If you’re a business owner or anyone who works in online marketing, you’ve possibly asked yourself a question: Is Facebook still worth it? 

Then this one’s for you. Facebook seems quite outdated due to the presence of some new platforms like Instagram Reels, YouTube Shorts, and TikTok. But the truth is that Facebook marketing is still worth it. You just have to gain proper knowledge about its uses in the right way. 

Is Facebook still popular?

The answer is yes, it is.  There are around 2.9 billion users on Facebook. But the users who are using Facebook have gotten quite older. Gen Z and teenagers are spending most of their time on platforms like Instagram and TikTok. And if we talk about adults—like people who are in their late 20s, 30s, 40s, and beyond—they are more interested in Facebook. 

So if your target audience is under these age groups. Then Facebook is a goldmine for you. 

What’s different in 2025?

There are a lot of changes Facebook has made in the past few years. 

Here’s what’s new:

1. Smarter ads with AI

The advertisement system of Facebook is very smart now. It can help you in many ways, like writing your ads, picking up your audience, and also adjusting your budget. That means it reduces your mental stress a lot. 

2. Privacy changes

Due to some privacy rules (Apple’s app tracking changes), it becomes hard to track people as you used to do earlier. But with the help of Facebook, you can work by allowing yourself to focus more on your own target audience—like your email or website viewers. 

3. Better business tools

Because of Facebook, it’s easy to sell products and communicate with customers through Messenger, and you can even run your own shop just on your page. 

4. Video rules the game.

Reels are what people are liking the most. If you’re not creating short, funny, or informative videos, then you’re actually missing out on the most important opportunity. 

Why does Facebook still work in 2025?

Below are some points explaining why Facebook marketing actually still works—and works well:

1. Tons of people use it. 

To be honest, Facebook is still one of the biggest channels on social media. Here you can reach a lot of users—especially adults and nature people who have money to spend. 

2. Ads are powerful. 

The advertisement system of Facebook is one of the best systems till now. It’s smart, dynamic, and budget-friendly as well. 

3. Groups build community. 

Groups on Facebook are very active. You know it’s a great path to connect with people who care about the things you do; you just have to create a group around your niche, or you can simply join other groups also. 

What’s not so great anymore?

It’s all not so shiny, though. There are some drawbacks of Facebook marketing too in 2025:

1. The cost of ads is high:

The cost that is needed for ads on Facebook is becoming high as more businesses are joining the platform. But if you’re staying smart with your budget, it will be worth it. 

2. Organic reach is super low:

Getting reach naturally on Facebook is not that easy; like if you have the mindset that you’ll just post and people will see it, then you’re completely wrong. It’s hard to grab attention without running ads or boosting posts. 

3. It’s not for everyone. 

If your target audience is teenagers or young adults, then maybe Facebook is not the best platform for you. As they’re mostly on Instagram, TikTok, or gaming platforms. 

4. It can be complicated. 

Tools of Facebook demand a lot of knowledge about them. If you’re a beginner , it might feel very frustrating at first. 

What’s working right now?

Want success with Facebook marketing in 2025? Then just read here about what’s working and what’s not:

1. Let Facebook AI help you.

You’re not required to work by yourself for Facebook ads. There are some automated tools on Facebook that can help you in writing better ads and picking up the best and most genuine audience and also will adjust your budget according to your preference.You just have to trust this system—it is actually smarter than it was. 

2. Build or join a group. 

For creating community and gaining trust, groups are actually an amazing option. All what you have to do is just  start your own group for your business or just join a group where your target audience is present. 

3. Use short videos. 

You can start creating short videos like reels, behind-the-scenes clips, tutorials, instant advice, or funny memories. But don’t forget to keep it true, short, and engaging. 

Is it still worth it?

Here’s the honest answer:

Yes, Facebook is still worth it, but only when you use it smartly. 

Facebook can bring up leads, customers, and sales. If your target audience is adults and if you’re a product or service to provide them, have enough funds to invest in paid advertising. 

But there’s no concept of “post and hope.” You have to make a strong and smart strategy, budget, and a pinch of creativity. You can use videos and ads and develop a community of your- and you’ll see the impressive outcomes. 

Conclusion

It’s understandable that Facebook sounds too old, especially when we compare it with the new platforms. But don’t judge it; maybe it’s not so trendy. But it genuinely works—especially at the time when your target audience spends most of their time on Facebook. 

If you’re wanting to evolve and learn more about tools of Facebook in 2025, it’s not just about “still worth it”—it can actually turn out to be one of the best platforms for marketing for your business.

So move further; give Facebook a fresh look. Examine some ads. Try some short videos. Interact with your audience. And trust me, you’ll be surprised by knowing how much Facebook can still do for your business.