It’s true that big brands have large teams, huge budgets, and fancy tools. But the thing is that you don’t need all these things to stand out on social media.

In fact, small businesses like you have things that big brands don’t have. Guess what that is? That’s a true story, personal touch, and direct relation with the audience. With the help of the right strategy and planning, small businesses can hold their own, and even they can beat big brands at their own game. Are you also a small business owner?  If yes, then this article is going to help you a lot in competing with big brands. Let’s know how—step-by-step:

1. Share your story—people love the person behind the brand:

Big companies lack one thing—a personal face. You yourself are your brand. Your story, your passion, your reasons—everything matters a lot to your audience. 

Share your journey with your audience; tell them how you started and what your motivation is for your business. What hurdles did you face? Share your behind-the-scenes moments, your workplace, or even the messy middle because these things make you real, honest, and relatable. 

2. Talk to your followers like real people:

Let me share a little secret with you: if you want to make an impact, you don’t need a large number of followers. Because connections matter more. 

Reply to the comments you get on your post. Thank people when they share your post. Post a kind and loving comment on others’ posts. Develop relationships. And big brands can’t do this at scale. 

Tip: Set 15 minutes aside in a day to interact with the audience on Instagram, Facebook, or any platform your audience is present on. 

3. Know exactly who you’re talking to:

Big companies always try to talk with everyone. But you don’t have to do this. 

You just have to think about your targeted customer—maybe she’s a working mom, or a small business owner just like you, or people who prioritize handmade products. Create content that directly speaks to that particular person. 

Tip: Note down 3 or 4 things about what your ideal customer cares about. And create content on those topics. 

4. Make your brand look consistent:

If you want your brand to look good, it’s not necessary to hire a graphic designer or editor. All you need is to just keep your visuals and tone consistent. 

For this, you should use the same colors, fonts, and style in all your posts. There are some tools like Canva that are free and make creating good-looking content super easy. 

Tips: Select 3-4 brand colors and just stick with them whenever you create posts or reels.

5. Use videos to show the real you:

For videos, you don’t need fancy or expensive cameras or perfect lighting. Because the audience loves real and filterless videos. 

You can make short videos presenting how your product actually works, a day in your life, or even instant advice that is related to your business. Instagram Reels or TikTok are perfect platforms for this work. 

Example: Record yourself while packing an order and talking about what’s special about your product. It isn’t supposed to be perfect; it’s just supposed to be you. 

6. Work with small followers:

Paying celebrities isn’t the only option. There are 1000-10000 followers of every influencer who is trusted by their community. 

Reach out to someone who’s in your niche and offer them a free product and ask them to post a story or video in return. You know, it’s actually a great way to get your brand in front of many people without breaking your bank. 

Tip: Find a local influencer who aligns with your brand and the values of your brand. 

7. Post helpful, fun , or inspiring content:

The main motive of people to come on social media is entertainment, help, or getting inspiration—not only ads. So don’t only post about your product. 

Share tips and tricks, facts, behind-the-scenes stories, or motivational thoughts. When you provide value, people naturally start following you and start engaging with you. And when the right time comes , they’ll ultimately purchase from you. 

For example, if you’re selling skincare products, share some tips that tell how you can take care of your skin, and don’t just force your products on people.

8. Small, Targeted Ads:

Social media ads are not just for big brands. Small businesses can also run ads on Facebook or Instagram by just spending a small amount—and it’s in your hands to select exactly which type of people should watch it. 

Begin by boosting a post that is already performing well. Decide your target audience on the basis of location, age, or interests. Keep everything simple and keep tracking your results.

Tip: You should promote your next post for $5-$10 to reach more potential customers in your area. 

Conclusion

Maybe your business is small, but don’t let that fool you—you also have your own voice, story, and brand, which matters a lot. On social media, it doesn’t matter who has lots of money. It’s actually about who connects well. 

So show yourself. Be true. Talk to your audience. Help your audience. And keep trying to make them smile. Share your journey. And that’s the process of how you win. 

Don’t forget, people always don’t want to purchase from big brands; they genuinely want to support someone who wins their trust and works hard for them. This someone could be YOU.