Nowadays real estate businesses are not left behind when it comes to social media. Study reveals that at the moment more then 3.8 billion people use social media platforms,such as Facebook and Instagram, as real estate agents have wide opportunities to engage potential customers. So are you interested and thinking about how to take advantage of these social media platforms to grow your business??If yes, then you are at the right place. After reading this article, I am sure you will be able to understand the concept of using these platforms, strategies that will help you, and how to grow your business with the help of these platforms.

Why use Facebook and Instagram for real estate?

Before talking deep about facebook and Instagram,it is important to know who instagram and facebook should be utilised for lead generation.

1. Massive user base

The foremost reason to use instagram and facebook is that they have a large number of audiences. Studies say that Facebook has more than 2.8 billion active users and Instagram has about 1 billion active users. Having this much big audience means that , real estate agents have unlimited access to a large number of leads.

2. Accurate targeting options

Both platforms provide accurate targeting of users and their bunch based on their locality, interest, activity and age. Also here , you can set your ad to appear in those users feed who recently searched for the content which is related to real estate.

3. Visual appeal

Instagram and Facebook are primarily a graphic social platforms. Where you can promote your real estate business with the help of photos, videos or 3D events as these platforms are dominated by photo and video materials.

4. High engagement

Marketing done on Facebook or Instagram by real estate agents works because these two are the most engaging social media platforms. Users go in search of best or accurate content for them and the agents that are already involved can interact directly with the desired buyers and sellers.

Optimize Your Facebook Business Page

We all will agree with the statement that ” first impression is the last impression” so now you have to make your first impression look professional so that you can attract a large number of audience. Here’s how to set it up for success:

1. Profile picture and cover photo

Your profile picture must look professional , so you can set your company’s logo as your profile picture, also you can set a good quality picture of yourself. As a real estate agent you should set your cover profile photo of a beautiful house or anything which represents your business.

2. Call to action (CTA)

If you want users to visit your webpage or lead generation page then you should use a stronger ‘CTA’ like ‘ contact us’ or ‘ book a consultation ‘ it will connect users directly to your website.

3. About section:

Here, you have to ensure that your business is clearly described, as it helps users to know about your business or the Services you are able to provide them .

4. Reviews and testimonials

You should always ask your satisfied customers to leave their feedback on your page or profile. Feedback builds trust and lead to more customers.

5. Create engaging organic content

Another way of getting more real estate leads on social media is posting good quality content . Posting regularly not only shows your consistency but it also reminds the audience about your existence and authenticity.

Types of content to post

1.Property listings

For showcasing your property to sale you can use photos , videos and 360 degrees virtual. Also for any property you should upload some photos of it too.

2. Client testimonials

You should record videos of your satisfied customers as it will build trust among other customers and it will gain your reputation.

3. Neighborhood features

Along with posting about property you should also post about its locality, or surroundings or about the facilities that locality have like- child care, educational centres and other activities. It will help you in selling your property to potential buyers who are interested in given neighbourhood.

Leverage Facebook ads for Real Estate Leads

The last strategy also most useful is the usage of facebook ads for real estate leads if you want to grow your results. Marketing from facebook allows you to post specific type content that can be targeted at specific users at a particular time.

Key tips for Facebook ads:

1. Target your Audience:- You should Target your users who are liking your page through location based on where people live, interests such as real estate or homebuyers, activities such as house hunting or income status, etc.
2. Use lookalike audience:- Ensure that your audience always look like your already existing clients. After that, Facebook will identify other audience who are similar to your fam base, and it creates high chances of attracting qualified leads.
3. Lead generation ads: Facebook’s lead from ads are that type of ads in which people can pass their data without being redirected.

Master instagram Marketing for Real Estate Agents

Instagram is highly engaged for real estate marketing because it is an application where you can share photos and videos.
Here’s how to generate real estate leads on instagram:

Optimize your profile

Profile bio: Profile bio is your brief description, and it’s a perfect place to let everyone know about your business, and here you can also give a link to your website or a simple form where you can sign up.

Professional photos:- Make sure that the images you post look professional. For professionalism you can use editing apps or can hire people who edit images or photos. This will help the audience to attract towards your business.

Engagement and interact with followers

I can say that engagement is key to success on social media. Replying to comments, messages and questions ,you are watering a plant of success and establishing trust.
It should be your priority to reply to comments and direct messages as soon as you can. You can get success here with minimum efforts but with maximum loyalty.

Conclusion

Hence, I can say that instagram and facebook are the best sources of leads for real estate. Agents can post about their property via, advertisement, photo or video. The latter allows real estate agents to potentially increase their circle of contacts and start establishing genuine relationships with people who might be interested in their Services.