Are you looking to boost your business?? If so, then you are at the right place, be ready for an incredible discovery with 5 proven e-commerce growth hacks. From enhancing user experience to customizing client interactions, each hack brings an essential element to super charge your e- commerce business.

Get ready to start your business journey and observe a mind-blowing explosion in your sales figures. Don’t make silly mistakes by not identifying these opportunities to raise your e-commerce growth. Now moving towards knowing more about these hacks and experiencing the amazing transformation in your business.

What is an eCommerce Growth Hack?

Growth hacking is a branch of marketing which focuses on finding the most efficient, original and effective methods to quickly expand your e-commerce business. It increases by formulating and executing strategies, campaigns, tests and programs that cause online sales.

In essence, e-commerce growth hacks are methods that speed up the growth of an e-commerce business by increasing its changing rate and sales. These hacks or methods may include optimizing campaigns for potential clients, implementing strategies to optimize changing rates, and more. We will tell you about the benefits of each eCommerce growth hack in this article, so read the article till the end and don’t miss the opportunity of getting success with the help of these cheat codes.

5 effective eCommerce growth hacks to follow

To attain effective e-commerce growth, businesses should follow some important growth hacks. Let’s talk about each of these hacks and explore their importance:

1:) Identify your issues

Hacks strategy of eCommerce has no importance if you don’t know about the real problem of your business. So, it is necessary to start your growth hack strategies by identifying the problem you are facing. And for this, you should:

Analyse your data:
Commencing by analyzing the business environment to identify if there’s any pattern or trend that can improve your business. Look at rates such as conversion rates, bounce rates, average order value, customer retention rates, and customer feedback. This analysis will help your business by pointing out certain issues that are supposed to be addressed.

Conduct customer research:
The customer is king of the market. So it is necessary to understand their point of views as their pov will help you identify those areas where your business may be falling short or where you can make improvement. So, you can gain information about your customer ‘s needs , preferences, and your weak points through surveys, interviews, podcasts and other social media listening.

Identify conversion bottlenecks:
Look at your customer journey and identify any bottlenecks or gripping points that may be stopping conversions.

2:) Segment your audience

Each product is different from the other, and each individual has a different reaction towards these products. To achieve perfect e-commerce growth, it is essential to employ targeting, segmentation and giving personal touch to your business for effective strategies.

Ways to segment your audience are:-

1. Demographic segmentation:
2. You should divide your audience on the basis of some demographic factors such as age, gender, income, occupation and according to their location.

Psychographic segmentation:
Splitting your audience on the basis of psychological factors, there can be categorised as interests, values, lifestyle and attitudes.

Behavioral segmentation:
Grouping customers on the basis of their behaviour such as their purchase history, browsing behaviour and loyalty.

Contextual segmentation:
Segmenting is done on the basis of the context in which customers communicate with your business, like – the device they use, the time of day or the channel they like to interact with you.

3:) Optimizing websites

One of the basic hacks for e-commerce growth is optimizing websites.

Below are some points that you should keep in your mind:

Prioritize mobile design:
Mobile is the most used device for online shopping. And it’s screen is small as compared with laptops, tablets etc. So you should ensure that your website is responsive and looks elegant and professional on all screen sizes.

Keep the layout clean and uncluttered:
Don’t use excessive graphics, test and animation as it will reduce the professional look and also this can create problems for users while finding what they’re looking for.

4:) Harnessing the power of SEO

Search engine optimisation(SEO) is a useful e-commerce growth hack.

Below are some facts related to SEO on which you have to give your attention:

Keyword research:

1. Search in-depth to identify relevant keywords.
2. Use keywords that are used by your audience in their searches.
3. Apply clear and user friendly map reading to improve the experience of your user.

Backlink building:

1. You should develop backlinks from reputable and trusted websites to improve your website authority.
2. Make sure to increase the website visibility in search results.

Product page optimization:

1. Utilise the product page with different and compelling titles, captions and photos.
2. Attract both potential customers and search engines.

5:) Generate valuable content

With SEO, there is another key of e-commerce growth hacks which is valuable and useful content which you cannot ignore. It develops trust and loyalty between your brand and your customers.

Below are some strategies to create valuable content as a hack for e-commerce growth:

Focus On Quality, Not Quantity:
Keep your main focus on creating informative and engaging content that helps you in solving the problem of your customers and adds importance to their lives.

Diversify your Content Format:
Keep experimenting with different formats of content to cover a wider audience. Some examples are- blog, article, infographic, podcast, webinars.

Repurpose your Content:
Always try to reach new audiences and expand your reach. And for this, you have to monitor that your content is not gathering dust.For connecting new audiences you can use different formats.

Leverage user-generated content (UGC): UGC is a very important and powerful tool which helps you in developing trust and authenticity. Motivate your customers to create content by presenting your product, in the form of reviews, photos and videos.

Conclusion

To discover the factors which will contribute to the growth of your business, it is necessary to make one change at a time . By following e-commerce growth hacks into your complete marketing strategy, you can increase your brand awareness and drive sales for your online business.