We know that our generation is moving towards the digital world. And in this digital world, Advertising through facebook is one of the most useful tools that will help you in reaching your target audience. See ,we all agree with the fact that spending money on anything without having a proper strategy is not less than a waste. The same is with facebook ads too. You can use facebook ads to get main leads,sales, or app downloads you need a well defined strategy.

If you’re running an online business then this article is going to be very helpful for you.

Here in this article ,you’ll get a step-by-step strategy guide that will help your facebook ads that convert.

Step 1: Get crystal clear on your goals.

Before posting or creating content or ad ,ensure that you are able to answer a question that” what do you want this ad to do?”

Your answer must be justifiable and honest only then you’ll be able to get the benefit from that ad.

Facebook ads help you in choosing your goals like the following:

1. Get people to visit your website
2. Help you in getting more likes, comments and shares
3. Collect information about the audience
4. Here you can sell a product or even a service
5. If you’re promoting an app you can also increase the installation of that app

Now you must be thinking ,Why is this important to set a goal?
See if you have a goal facebook will help you in finding the audience who is related to your purpose.
For example, your objective is getting engagement then,facebook will help you in getting likes. Similarly is your purpose is sales, then facebook will show your ads to the users who are likely to buy.

Step 2: Define your dream audience.

Suppose you make your ad by investing your efforts, time and ideas. And then your ad goes to millions of people who are not even 1% interested in the content of your ad. Then what? Everything goes waste right?
The same thing happens when you don’t target your audience.

Below are some ways from which you can define your audience:

1. On the basis of their age, gender and location
2. On the basis of the pages they follow, their interest and their hobbies
3. On the basis of their shopping and habits and their behaviour
4. Facebook can also help you in finding new audiences who are the same as your best customers.

You can also combine all these strategies to get a new and best audience.
The more supportive and loving audience you’ll have, the more chances you have of converting.

Step 3: Structure your campaign like a pro.

Facebook ads are classified into three levels:

Level 1) Campaign: In this level you have to choose your goal.

Level 2) Ad Set: In this level, you have to target your audience and have to set your schedule and budget.

Level 3) Ad: This is the last level, here you have to create your photo or video, content, and CTA.

Remember it as- think, plan and execute.

Step 4: Set a reasonable budget.

You don’t have to spend lots of money to start Facebook ads. You can also start by spending a small amount on a regular basis .

Below are the two options you have for setting your budget:

1. Daily Budget: In this budget, you have to spend a small amount every day.
2. Lifetime Budget: In this budget, facebook spends the total amount you decide over the defined duration.

You should go for the Daily Budget and let your ads run for 2- 4 days , then slowly slowly try to expand the budget and duration as well.

Step 5: Write a Copy that Speaks like Human

Do you want to know an honest fact . Listen then , most of the users don’t read ads they read the things that talk to them. So instead of using a professional corporate tone , try to use a friendly tone with your viewers.

If you’ll show and make them feel like they’re your family. Then they’ll also consider you the same.

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Step 6: Design visuals that stop the scroll

You know what attracts viewers the most? Visuals,because most of the people think about what they see, so it’s your duty to make your ad look very attractive which forces users to stop scrolling and start searching.

Make sure that your images and videos have:

1. High quality and clarity
2. Bright colour
3. Famous faces
4. Minimum text
5. Present your product

It’s not necessary for you to be a graphic designer . You can take help of tools like canva or Adobe in creating easy and beautiful visuals.

Step 7: Install Facebook pixel

With the help of Fecebook pixel you can track the activity of your users after the click on your ad such as- visiting page, include something in their cart, or purchasing.
The Facebook pixel is kind of a small piece of a code that you install on your website.

It’s important because it helps you in tracking, retargeting views who didn’t convert, or you can also develop a look like audience on the basis of your actual customers.

Step 8: Test, Test, test

Don’t become overconfident, by flexing that you know what will work best. Because it’s all in the hands of your audience and they can surprise you anytime.

Use A/B tests to compare:

1. Photos
2. Videos
3. Long vs small copy
4. Variety of audience
5. Keywords

Step 9: Monitor and Optimize like a Boss

Your work isn’t completed just after posting, in fact you have to keep monitoring your ads.

This will tell you how much engagement your ad can make, the audience is reacting as you thought or not?, and most important, are you earning more than the amount you spend?

And if there’s any problem or something isn’t working properly then ,don’t worry. Understand the fault and adjust your strategy accordingly.

Conclusion

Using Facebook ads that convert is never based on luck. It is based upon your strategy, uniformity and testing. You are not supposed to be an experienced person you just have to stay up-to-date. By starting from small and staying curious.