It won’t be wrong saying that social media has restructured the whole connection between businesses and customers. Simply saying that before social media business and customers used to interact manually but now they can interact with each other virtually. Social media is a very important part of our lives today. It’s a platform where users talk, learn, share and shop. As a businessman, social media can be the golden opportunity for your business but only when you know about some smart social media strategies that will help you in growing your business.

Now you must be thinking about what these strategies are, how they work and most importantly will they work or not? Then, here in this article you’ll get answers to all your questions. But for this, you have to read this article very patiently and with the positive feeling. So not wasting your time , let’s move towards the article and get knowledge about these smart strategies.

1). Know your audience

Before you set your business on social media, you have to think that for whom you are going to create content or product. It’s important to understand who your audience is. Whether they are young or old? What are their preferences? And what do they need?

For example, if you are selling beauty products, then your audience is probably female. Similarly, if you are creating funny content,then your audience might be teenagers or young adults. In short, your content or product should always be according to your audience.

Now how to do it:

(A) You can use the tools of facebook and instagram to check, what type of and which age of users follow you more.

(B) Conducting Q&A sessions on your posts and story.

(C) Read the feedback and comments that you receive from your audience.

Once you understand what your audience likes or what they don’t , it’ll become easier for you to make posts that they’ll like.

2). Create content with a purpose

Make sure that whatever content you are posting has a reason. And do not post anything just because you haven’t posted anything recently. Before posting anything give yourself a clear justification about why you are posting that particular content.
If you post well then attain one of these things:

1. Teach you something
2. Make people happy
3. Sharing update
4. Encourage users to take action.

Personally saying so if you post anything with the point of view of seeing that post as a gift to your audience, your content will ultimately win their love.

3). Use short videos

Nowadays people love short videos or reels a lot . Maybe this is because short videos are very easy and attractive to watch and they’ll get viral faster. Many apps like facebook, instagram and YouTube are now prioritising short videos.

Now you must be thinking about what you can post on short videos. Well below are some topics about what you can post or short videos:

1. A short tip
2. Behind-the-scenes videos
3. Short story
4. A happy moment

Another thing you have to keep in mind is that – make sure that the first few seconds of your video are interesting , so users keep watching them.

4). Post regular

Regular posting doesn’t mean that you have to post each day. It means that you have to stay constant while posting you can post on the basis of your schedule like maybe- 2-3 days in a week or how much you like there’s no bounding.

See regularly posting help you in marking your presence, because if you are posting constantly users will remember you and your content type too.

Some tips that’ll help you in staying regular are:

1. Make a schedule of posting
2. You can take help of tools like later or buffer to schedule your posts
3. You can modify your old posts and can present them in new ways

Being constant about posting is much better then posting too much in once and then disappear.

5). Reply and talk to people

We all know that social media is not just for posting. It’s mainly about interacting with users. And as a businessman it is your prior duty to reply to the comments of your audience or customers on your post. If someone is sharing your content then, you should thank them. And if you are expecting other people to like and comment on your post then you also have to do the same with others.

This act shows your care and love towards your audience or customers.

You should spend 10- 15 minutes of yours in a day on replying to comments of your post or yourself commenting on others posts.

6). Use trends

Do you know what are trends? If yes then very good and if no then also no worries you’ll know about it now. See trends can be dances, songs, or ideas that are used by too many users at the same time. Working with the trend can help you in getting more views and likes on your post.

But try not to copy what others are doing. Try to modify the trends according to your content and make it unique.

Also knowledge of trends keeps you up-to-date with the current environment of social media.

7). Share content from your followers

Sharing content from your followers is generally known as user generated content (UGC). UGC means sharing or posting photos , videos or feedback that you receive from your customers or audiences. It helps your business in earning the trust of people.

1. How to do it:
2. You can ask your audience to tag you in their pictures
3. Ask people to use your hashtag
4. Share feedback or comments of your customers on your story

But take permission of your customers before reposting.

8). Use stories and DMs

You can use stories to post about your regular routine, happy moment or updates. Most of the users love stories as they are real and quick.

DMs are the direct messages where you can interact with your customers or audiences easily and privately.

9). Work with others

You can work on social media while being in a partnership with someone who have same type of audience, this is also known as collaboration. Collaboration will help you and your partner to grow together.

1. Ways to collab
2. Performing a giveaway together
3. Hosting live on social media platforms
4. Making videos together

Collaboration works very well when you and your partner have same target audience and also kind of relatable product or content.

10). Check what’s working

Your job doesn’t end after posting okay. When you complete the process of posting them you have to keep checking about the reach of your post or how many likes your post is getting. With the help of this you can identify which type of post is getting viral eland which type of post isn’t. Also it will tell you about your audience preference.

Conclusion:

If you are willing to win social media you don’t need millions of followers or a huge budget. But what you actually need is a well-defined plan, a genuine and honest relationship with your audience, useful content, and a bit of patience.

Start with applying 2-3 tips on your social media then see if they are working or not. And if they’re working then keep going on.

So which tip are you going to try first??