Each and every platform of social media is filled with trends. If we talk about trends, then trends can be anything—a bold sound , a funny meme, or some dance steps that show up on each scroll… It’s attractive to dive in and do the same for your business or brand. Maybe this question hits your mind: “If everyone is doing the same and getting views, then why not you?”

But it’s not compulsory that every trend should be relatable to your brand. Even some trends can hurt the way people see your business or might be confusing for your audience. 

Now you must be interested in knowing what your type of trend is and what is not , right?? So here in this article we’ll talk about why following every trend doesn’t give you a planned outcome and what you should actually post to stay honest to your business or brand and to gain more attention towards your brand. 

The Appeal of Going Viral 

Doesn’t going viral look like a lottery? Like just one trending video, and surprisingly you come in front of thousands or even millions of people. And some brands actually grow up with the help of trends. 

But be clear that one thing that stays trending is not the same as trust. With the help of trends, businesses can get attention for a few seconds, but what’s after that? If your content isn’t matching with your brand , the audience won’t stick around. 

And if the content that you make just to stay within the trend makes you feel forced or awkward , then it can also make your brand look outdated. 

1. It might not fit your brand vibe.

Look, every brand has its own personality, vibe, and voice. Some brands are calm and professional, and some are fun and simple. So whatever content you’re creating should match the vibe of your brand. 

Imagine that you’re a luxury and very professional brand. And then suddenly you start posting some lip-sync videos on social media just because they’re trending, and then your audience will react like, “Wait, what?” It feels awkward. 

Before diving into any trend, just ask yourself, “Is this trend related to your brand?” If not, then simply just drop that plan. 

2. Trends get old fast. 

The reality of trends is that they get old fast. By the time your team notices a trend, generates and plans content, gets permission, and, in the end, posts the content… maybe that trend will be over by then. 

So it feels like you posted something that was funny and attractive a few days ago, but now it’s just late. 

So instead of working on those trends that go quickly, focus on those trends that last longer—or something about which your audience will care about months from now. 

3. Your real audience might not care.

All brands work hard to gain an audience that has trust in them. Maybe these audiences come to brands for advice, updates, motivation, or to find a solution to their problems. 

Now just imagine that these followers see content that is completely different from your business, but you posted it just because it was trending. That could feel annoying to them. And people may wonder about what you’re doing. 

It’s important to keep in mind that you shouldn’t follow trends just to increase your views but to build trust and connection with the audience. And this happens by staying consistent and providing valuable content—not from those viral moments that mean nothing. 

4. Some trends can backfire. 

In reality, every trend is not as innocent as it appears. Some trends have hidden meanings, or maybe they’re derived from some questionable sources. So if you’re unaware of trends, background, and all meaning, then you could post something unintentionally that can offend people. 

And the fact is that when a brand gets something wrong, people notice very quickly. The internet doesn’t hold back anything at the time of calling out mistakes. 

So it’s better to sit out until you are sure that the trend is safe and relies on your brand values. 

So what should you post instead?

Relax, if a trend is not right for your brand, it doesn’t mean that your content is supposed to be boring. 

There are some ways that can help you in making content interesting, helpful, and honest to your brand. 

Here’s what to post instead:

1. Teacher, something useful. 

People love it when they learn new things, especially those things that help them in solving their problems. 

Share quick tips, how-tos, or fun facts related to your brand. If you’re a skincare brand, then you can post tips about different types of skin. If you’re a technical brand, then you can post about shortcuts or explain new features. 

This type of content helps in developing trust and keeps people in touch for more. 

2. Show behind-the-scenes 

Let the audience see the manual side of your brand. Your workspace, process, team, or even “a day in my life” video.

This type of post connects your brand more personally with your audience.

3. Share customer stories. 

The most powerful tool is the review or feedback of your customers. You can post user-generated content, reviews, or feedback. 

Customers trust customers more than they trust ads or promotional tools. 

4. Be the voice of your brand. 

If you or anyone from your team wants to say something helpful, then you should say it. This can be anything: advice, thoughts, or opinions. Audiences generally love those brands that have something real to provide .

Founders, creators, or small businesses who are willing to show their leadership and establish real relationships, this is very useful for them. 

Conclusion:

At last, following trends is not about running behind likes and views or copying what everyone is doing. It’s about developing something genuine—a brand that the audience recognizes, has faith in, and cares about. 

Trends never stay. But your brand? It stays in the long term.

So the next time a trend comes up and you start craving to dive in it, stop and ask:

“Does this match your brand’s personality?”.

If not, then skip it; you have much better content to post.